Love Your Broker - Retain Your Identity

First, let me say that I do like working at Long and Foster, but many before me have said the same thing, some just before they left for greener pastures. I'm a firm believer that most people join a real estate brokerage for the company name and benefits and leave because of something the manager did, or didn't do.

When you leave, what happens to your communications?

Many agents have realized too late that the company provided email they were so addicted to belonged to, well, the company. You leave, it goes. Any clients who communicated with you through email are just so much digital litter when the email address is terminated. Lots of work on your part to try and recover them.


Great agent website that the company gave you. Oops, that's gone too when you leave.  Where's your internet presence now?

Contacts and calendar in Outlook on their Exchange Server...guess who owns those now?

Leave a major brokerage and within a day you're electronically untraceable if you tie all your communications to them. Agents do leave companies all the time and should prepare for that possibility by taking a few precautions along the way.

network cable

It's not difficult at all to own your own domain name and have your client correspondence go there. Keep the company email too, it's free.  When you purchase a domain name most of them come with free email service as well. With very few exceptions, all my email comes to If I decide to leave in the future my email still comes to me at No interruption at all as long as I continue to own that domain.

My website is  Again, if I decide to leave, it will remain the same. All I need to do is change the company logo and company telephone number. Both of these are required in Maryland. No fuss, no muss. About an hours worth of work on my part.

Do I plan on leaving...probably not. Can I? In a heartbeat and not lose any client communication in the process.

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 Richard Iarossi is a full time licensed REALTOR®, working in Crofton, MD. My coverage areas are: Anne Arundel, Prince George’s, Howard, Calvert, Queen Anne, and Baltimore City and County. I specialize in residential real estate, working with both buyers and sellers. Use the registration free search on my website at If you’re not already working with a REALTOR®...I can help. Call me at 443-995-9595 (Cell) or 410-451-6255 (Office).

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Comment balloon 0 commentsRichard Iarossi • September 04 2008 01:49AM


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