I usually enjoy picking up the local paper, The Capital, from the driveway and bringing it in to read while enjoying a fresh cup of coffee. I especially like reading the Saturday Real Estate section since I'm in the industry. While I don't advertise to any great extent in the paper I do like seeing what the competition is doing and saying about their listings.
Lately, I can't even finish my coffee by the time I'm done with the Real Estate section twice. Even with the highest inventory in years the amount of ink devoted to Real Estate continues to decline dramatically. Two or three turns of the page and I'm done. I don't even think that this is a bad thing, just an observation in the local Annapolis MD real estate market. Maybe it's just "green" real estate agents trying to do their best to save the planet...or maybe the transition to internet based advertising is almost complete.
Even the major brokers don't advertise as much in the newspaper as they used to. Where I used to see two full page color ads I now see one. Ads that used to run every week will skip a week or two each month.
I would take no joy if the local paper went under. There is a place for local newspapers in our lives. Not everything makes it's way to the internet, nor should it. Just like reading a book, there is something comforting about reading a newspaper and getting the ink smudges on your fingers.
The paper is doing their best to survive. Cutting editorials, eliminating the TV guide weekly section, and, just today an announcement that if you want to "enhance" an obituary, that can be done for a fee. Frankly, I don't think they're going to make enough from that to compensate for the death of real estate advertising.
Richard Iarossi is a full time licensed REALTOR®, working in Crofton, MD. My coverage areas are: Anne Arundel, Prince George’s, Howard, Calvert, Queen Anne, and Baltimore City and County. I specialize in residential real estate, working with both buyers and sellers. Use the registration free search on my website at www.RichSellsHomes.com. If you’re not already working with a REALTOR®...I can help. Call me at 443-995-9595 (Cell) or 410-451-6255 (Office).
SKYPE ME: RichSellsHomes